Small cars have always been hot models and are loved by ordinary families. In the past, small cars in various 4S shops often sold out of stock. In recent years, with the improvement of people’s living standards, people’s consumption concepts have also changed, and small cars are no longer the most sought after models. From the sales data and various phenomena, it is found that the sales of small cars are smaller year-on-year. In 2011, the sales volume of the entire market was still 22.1%, leaving only 15.3% this year, a decrease of 6.8%. According to sales figures, sales of passenger cars in China in the first eight months increased by 11.9% and 12.8% from the same period of last year. What is behind this data?
Why do small car sales fall?
1. With the arrival of a new round of consumer upgrading, the traditional concept of beauty and beauty has been enlarged again. With many cities joining the limited-edition force, people will cherish the opportunity to purchase cars. Even the first-time car-buying crowd hopes to be able to get them in one step. Therefore, the A0-class car's position in the minds of consumers has plummeted.
2. The price of higher-level products is dropping. The A-class vehicles represented by the new Jetta, Santana, Fox, etc., have a price as low as 100,000 yuan or less, and the living space of the A0-class models has been severely squeezed. When prices no longer have advantages, the disadvantages of space, power, and other models will be infinitely amplified.
Compared with the new models that have been listed in the past two years, it is not difficult to find that enough is enough is no longer what young people are pursuing. Now 80 and 90 pay more attention to the fashion and atmosphere. They will generally choose more personalized models. Now most of the buyers are 80,90, which is why the small car sales will decline. Our parents always think that buying a car is practical and young people do not think so.
With the suspension of the Excelle, people have infinitely enlarged the conjecture, small cars really will disappear? According to media explanations in the industry, with the gradual maturity of China’s auto consumption culture and the continuous tightening of environmental protection laws and regulations, in the future, China may welcome the recovery of the small car market in the future, as it does in Europe today. However, judging from the current situation, it will be difficult for the small car market to revert to the previous grand occasion at least within 5 to 10 years.
Editor's Note: From the current consumer's choice point of view, SUV's market development is more space than the development of small cars. The pursuit of fashion, freedom, SUV has become the preferred vehicle for young people.
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