Tan Xuguang , chairman of Weichai Power , stated that Weichai Power was the first Chinese equipment manufacturing company to sponsor the Ferrari team.
Ferrari Motors is the world's most famous manufacturer of racing cars and sports cars. It can be said that every Ferrari car is a work of art, and the Ferrari team has become synonymous with Formula One racing. This strategic cooperation is an important link in the internationalization of Weichai's implementation of the brand, and it will also be a good start for the two companies to join forces and achieve win-win development. It is believed that through this cooperation, Ferrari Motors can leverage on Weichai's brand strength to form a strong Chinese concept and fully promote Ferrari's expansion in the Chinese market. Weichai sponsored the Ferrari F1 team to create a good start for the strategic cooperation between the two sides. In the future, the two sides plan to carry out more specific cooperation projects. We believe that with further communication and understanding, both parties will carry out more extensive strategic cooperation.
Tan Xuguang particularly emphasized that the sponsorship of the Ferrari team is only a good start. Weichai Power and Ferrari Motors will use this as an opportunity to extend their strategic cooperation areas in the next four years, give full play to their respective resource advantages, and share technological research and development achievements. Promote brands, expand markets, and achieve deeper, longer-term cooperation and win-win results.
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