14th Shanghai International Machine Tool Show Exhibition Report

Introduction From the second half of 2011, China's machine tool industry bid farewell to the rapid growth period of ten years. From the trend of the first half of this year, the situation faced by the entire machine tool industry has become increasingly severe. Statistics show that in the first quarter of this year, the growth rate of China's machine tool industry continued to drop sharply, but the demand of some key users did not diminish. The products related to factory automation emerged as a new growth point.

Industry analysts believe that the demand structure of the machine tool market has been accelerated, and some high-end products are still selling well, indicating that the machine tool industry itself is facing internal structural adjustments and industrial upgrading.

According to the overall situation of China's machine tool industry at the present stage and combined with changing market demands, the current Shanghai International Machine Tool Show Organizing Committee has formulated a series of effective measures based on the continued efforts to strengthen investment promotion. In addition to strengthening publicity and promotion efforts, in major mainstream media and professional media in the country, there are plans to put a large number of advertisements in steps, and also plan and hold a series of industry summits and high-level forums, such as “2012 China Robot Industry Promotion Conference”. , “2012 (Shanghai) Wind Power Industry Seminar and Transmission Machinery Processing Technology Seminar”, “6th Shanghai Machinery Technology Forum”, “2012 Rail Traffic Equipment Manufacturing and Machine Tool Industry Development Forum”, “Yangtze River Delta Machinery Processing and Machine Tool Group Purchase "Entrepreneur Summit", etc.; and starting from the robot industry closely related to the machine tool industry, seizing the opportunity to jointly organize the "2012 China (Shanghai) International Robot Exhibition" with the China Machinery Industry Federation to promote the automation and intelligentization of the machine tool industry. Directional development; At the same time, further strengthen the organization and soliciting of professional visitors, issue more than one million invitation letters through various channels, and organize special persons to be responsible for all machine tool user industry associations, user company main leaders and technical, purchasing, marketing and other departments People issued extensive invitations.

These measures have promoted the preparatory work for the current Shanghai International Machine Tool Show and created a lively, orderly, successful and efficient machine tool trading platform for exhibitors.

According to a survey of exhibitors and professional audiences with a certain sample size, it is proved that the above measures have achieved the desired results.

I. Exhibition Overview The exhibition has a total exhibition area of ​​84,000 M2. There are 1139 homes in more than 20 countries and regions including China, Switzerland, Germany, Italy, Spain, the United States, Japan, South Korea, France, Turkey, Israel, and Norway. Exhibitors participated in this year's Shanghai International Machine Tool Show; well-known domestic and foreign companies such as FANUC, ABB, SANYI Precision Machinery, Mitsubishi Heavy Industries, Mikron, Nantong Technology, Haitian Precision, Guangzhou CNC, and Murata Machinery participated enthusiastically in the exhibition to showcase today's machine tools. The industry's most sophisticated thousands of host and key functional components.

The Korea Pavilion organized by the Korea Machinery Industry Promotion Association continued to use the theme of “2012 Shanghai Korean Machinery Exhibition” and more than 100 Korean companies participated in this exhibition; the Taiwan Machine Tool Enterprises that are quite competitive in the mainland of China are not enthusiastic about participation. Less, both the whole machine and parts exhibited show a higher price/performance ratio. The Taiwan Tool Machine Industry and Components Industry Association organized more than 30 representative machine tools and component companies in the Taiwan region to participate in this year's machine tool exhibition.

Whether it is overseas or domestic exhibitors, they all regard the current Shanghai International Machine Tool Show as a good platform for displaying their own corporate image, launching new products, winning orders and partners. From the exhibits at this year's show, high-precision, high-efficiency, high-reliability machine tools and special machine tools have become the darlings of the exhibits, highlighting changes in the market demand brought about by the industrial upgrading of the user industry, and also showing that China's machine tool industry is striving to meet market demand. Trends toward the high-end user industry of the machine tool. In particular, this exhibition and the 2012 China (Shanghai) International Robot Exhibition held in the same period at the same time, showing China's high-end equipment manufacturing industry in the development of a highly automated, unmanned production line efforts and results.

2. Exhibitor Analysis 354 international exhibitors from over 20 countries and regions including Switzerland, Germany, Italy, Spain, the United States, Japan, South Korea, France, Turkey, Israel, and Norway participated in the Shanghai International Machine Tool Show. Among the 785 domestic exhibitors from domestic provinces, cities and autonomous regions such as Shanghai, Liaoning, Jiangsu, Zhejiang, and Shandong, the exhibits included more than 1,000 machine tools, more than 1,000 functional components, and more than 10,000 numerical control systems.

1. Composition of host manufacturers and parts manufacturers

A total of 687 mainframe manufacturers participated in the exhibition, accounting for 60.3%; 452 parts and components manufacturers accounted for 39.7% of the total, among which the production of functional components such as CNC systems, indexing heads, electric spindles, and turrets Exhibitors, such as high-precision screw and scale (encoder) accounted for 33.4%. Exhibits cover the entire industry chain of the machine tool industry.

2. Exhibitors' Satisfaction Survey According to the organizer's survey of 120 exhibitors, 93.6% of exhibitors expressed satisfaction with the exhibition, of which 34.7% said they were very satisfied; 87.3% of exhibitors expressed satisfaction with the quality of the visitors to their booths. 33.9% said they were very satisfied; 95.3% of exhibitors were satisfied with the number of visitors to their booths, 37.4% said they were very satisfied; 79.1% of exhibitors said they would attend the next Shanghai International Machine Tool Show.

3. Exhibitors' Exhibiting Objectives According to the organizer's survey of 120 exhibitors, over 60% of exhibitors participate in the exhibition. The goal of this exhibition is to develop new markets, of which 32.8% of exhibitors are looking for new partners such as agents and distributors. 26.9% of exhibitors indicated that they were serving existing market customers; 65.7% of exhibitors launched new products or improved products.

III. Audience Analysis 1. The audience constitutes a total of 98,900 person-time visitors to the show from the current exhibition, which are from the key users of machine tools such as automobile manufacturing, national defense industry, aerospace, new energy (nuclear energy, wind energy, etc.), shipbuilding, and molds; There were 11,800 visitors, accounting for 12%, and 87,100 domestic visitors, accounting for 88%.

2. Statistics of audience ranks and jobs show that 37% of the audience come from the enterprise decision-making level, 50.5% of the audience come from the middle-level of the company, and the remainder is the general audience; 32% of the professional audience belongs to the corporate R&D department, 23% of the audience engage in marketing, 45% The purchasing department from the company.

3. The audience's intention survey showed that 38% of the audience reached an agreement with the exhibitors (including procurement, agency, distribution, etc.), and 71% of the visitors expressed that they would contact the relevant exhibitors for further contact and negotiation. 92% of the visitors said they would visit the next exhibition.

IV. Exhibitors and audiences 1. Exhibitors remarked that Mr. RAFFAELEPAPA: We are very satisfied with the Shanghai International Machine Tool Show. The exhibiting results are very good. The raw materials and market for the tools we produce are all in China. We will continue to work hard to expand our market share. This means that we will continue to participate in the future Shanghai International Machine Tool Show.

Cui Feiyu, Sales Manager, Switzerland Mikron China Office: We are participating in this exhibition every year and it feels good. Mikron's products are very popular in China and we will continue to participate in the Shanghai International Machine Tool Show.

Ningbo Haitian Precision Manufacturing Director Yu Honggang: Shanghai International Machine Tool Show We participate every year. The overall feeling is good. All aspects of the organization work in perfect order. This year our exhibits were highly appreciated by professional visitors and we will continue to exhibit.

Yin Yin, Director of Shanghai Branch of Tianjin Shangshang Precision Machine Tool (Zhejiang) Co., Ltd.: Thanks to the good exhibition environment provided by the organizer of Shanghai International Machine Tool Exhibition, we have been very successful in this year's VA1 machine tool.

Mr. Hesterleidler, CEO of Mimatic, Germany: We have exhibited three major series of products this year, namely angle heads, power tool holders and thread milling cutters, which have attracted wide attention in this exhibition. The quality of the audience is very high and the organization of the exhibition is well done.

2. Views of the audience Yu Dayun, General Manager of Jiangsu Zhaode Electric Co., Ltd.: The Shanghai International Machine Tool Fair was well run. It provided consulting information and decision basis for our company in procurement, and also purchased some equipment. It will continue to visit in the future.

Yuan Haiyan, Director, Sang Yang Machinery & Trading (Shanghai) Co., Ltd.: The Shanghai International Machine Tool Exhibition was very good. It was very helpful for us to have direct contact with customers and exchanges. I would like to thank the organizing committee for this audience to build a good platform for us. There are many benefits from decision making, external collaboration and cooperation.

Zhou Huafeng, head of equipment at Shanghai Automotive Gear Factory No. 3: We are the equipment purchasing department. We go to the Shanghai International Machine Tool Show every year. On the one hand, we collect information and prepare for purchasing decisions. On the other hand, we also look at the latest developments in machine tools. We believe that the Shanghai International Machine Tool Fair is very good. We go to the exhibition each year, and we also make some friends. It is very helpful for the company's equipment procurement.

Mr. Zhang Jie, technician of Shanghai China Shipbuilding Mitsui Shipbuilding Diesel Engine Co., Ltd.: This exhibition is as good as it was in the past. It is beneficial to our company in terms of technology, management, and procurement. We will visit the exhibition every year.

Alfonso Ramírez, product development manager, URREA, Italy: My comment is simple. This is a good exhibition. I am very interested in the suppliers here.