In 2009, the term “blowout†hit people’s eyes constantly to describe the high-growth car market in the past year. According to professional analysis, China's auto market will continue to maintain steady growth in 2010, and it is expected that auto production and sales will reach about 15.5 million.
According to expert analysis, despite the rapid growth of the automotive market in 2009, the huge purchase potential of small and medium-sized cities is far from being fully released. The main reason is that the population base of small and medium-sized cities is huge, but the car ownership is very low. In 2009, the average number of vehicles owned by thousands of people in China was 25, but the number of people in the second and third-tier markets was only 5.8.
With the increase of personal income brought about by the growth of China’s economy, it will quickly lead the rapid growth of car sales in the secondary and tertiary markets. As the main consumer goods in the automotive market, the market demand for lubricants and car care products will also show a trend of rising. Therefore, under the premise of guaranteeing steady market growth in key cities and regions, lubricating oil companies will increase investment in the second and third-tier markets for automobiles: first, increase the awareness of regional brand recognition; second, market-accurate products Positioning; third is to extend the lubricating oil sales service network through multiple channels and multiple ways; Fourth is to strengthen the training of local distributors' business capabilities so that dealers can correctly grasp and effectively implement the marketing strategy of lubricant companies, while developing regional markets, Consumers should also be guided by proper consumption so that consumers in the second and third-tier markets can enjoy convenience and services such as purchasing in the primary market.
In recent years, Sinopec Lubricating Oil Company has continuously promoted the transition from product manufacturing to product manufacturing and service-based services. While providing customers with aerospace quality products, it also enables customers to experience high quality services from the Great Wall. Change the business philosophy, continuously expand and improve the marketing service network, extend the Great Wall Lubricant Service Line through in-depth distribution, increase terminal network construction and maintenance, and win and maintain more than one-third of the market share. In recent years, responding to the rapid expansion of the auto market to second- and third-tier cities, Sinopec Lubricants has further consolidated and accelerated its network layout and enhanced the operating capabilities of the Great Wall Lubricants in the secondary and tertiary markets to provide better customer and terminal consumers. service. Since 2007, terminal development and maintenance have been integrated into unified management and assessment, and terminal sales and end-user visits have been increased to control the terminal's ability to serve customers. At the same time, the training of distributors for their full-scale business capabilities and service capabilities will provide local lubricant lubricants consumers with convenience while also obtaining professional lubrication technical support.
Online shopping is an increasingly popular buying channel. With the Taobao shopping network platform, the Great Wall Lubricant Taobao flagship store was opened in March 2010. This measure can rely on strong network coverage and provide consumers with a convenient way to purchase Great Wall lubricants.
Tipack independently owns core technology patents and is one of the drafters of China's fresh packaging industry standards.
Tipack is a long-term supplier of Fortune 500 such as COFCO, STARBUCKS, China Resources, etc.
Tipack first researched and promoted the use of multi-layer co-extrusion high barrier technology in China.
Tipack provides total fresh packaging solutions for users around the world.
According to expert analysis, despite the rapid growth of the automotive market in 2009, the huge purchase potential of small and medium-sized cities is far from being fully released. The main reason is that the population base of small and medium-sized cities is huge, but the car ownership is very low. In 2009, the average number of vehicles owned by thousands of people in China was 25, but the number of people in the second and third-tier markets was only 5.8.
With the increase of personal income brought about by the growth of China’s economy, it will quickly lead the rapid growth of car sales in the secondary and tertiary markets. As the main consumer goods in the automotive market, the market demand for lubricants and car care products will also show a trend of rising. Therefore, under the premise of guaranteeing steady market growth in key cities and regions, lubricating oil companies will increase investment in the second and third-tier markets for automobiles: first, increase the awareness of regional brand recognition; second, market-accurate products Positioning; third is to extend the lubricating oil sales service network through multiple channels and multiple ways; Fourth is to strengthen the training of local distributors' business capabilities so that dealers can correctly grasp and effectively implement the marketing strategy of lubricant companies, while developing regional markets, Consumers should also be guided by proper consumption so that consumers in the second and third-tier markets can enjoy convenience and services such as purchasing in the primary market.
In recent years, Sinopec Lubricating Oil Company has continuously promoted the transition from product manufacturing to product manufacturing and service-based services. While providing customers with aerospace quality products, it also enables customers to experience high quality services from the Great Wall. Change the business philosophy, continuously expand and improve the marketing service network, extend the Great Wall Lubricant Service Line through in-depth distribution, increase terminal network construction and maintenance, and win and maintain more than one-third of the market share. In recent years, responding to the rapid expansion of the auto market to second- and third-tier cities, Sinopec Lubricants has further consolidated and accelerated its network layout and enhanced the operating capabilities of the Great Wall Lubricants in the secondary and tertiary markets to provide better customer and terminal consumers. service. Since 2007, terminal development and maintenance have been integrated into unified management and assessment, and terminal sales and end-user visits have been increased to control the terminal's ability to serve customers. At the same time, the training of distributors for their full-scale business capabilities and service capabilities will provide local lubricant lubricants consumers with convenience while also obtaining professional lubrication technical support.
Online shopping is an increasingly popular buying channel. With the Taobao shopping network platform, the Great Wall Lubricant Taobao flagship store was opened in March 2010. This measure can rely on strong network coverage and provide consumers with a convenient way to purchase Great Wall lubricants.
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About Tipack®
Tipack was established in 2008 with more than 14 years of global trading experience.Tipack independently owns core technology patents and is one of the drafters of China's fresh packaging industry standards.
Tipack is a long-term supplier of Fortune 500 such as COFCO, STARBUCKS, China Resources, etc.
Tipack first researched and promoted the use of multi-layer co-extrusion high barrier technology in China.
Tipack provides total fresh packaging solutions for users around the world.
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