"If there are industries that are destined to become supply-side reforms, then the lube industry will definitely bear the brunt of it." Faced with the wave of supply-side reforms, industry analysts have pointed out: As a barometer of economic development, the market for lube oil products It is closely related to the development of multiple supply-side core industries, which also allows lubricating oil companies to have a deeper experience in supply-side reform.
Chinese Enterprises Are Facing Opportunities and Challenges of “In-depth Years of Reformâ€
There is no turning back for capacity removal, supply side reform is not a multiple-choice problem
As early as 2015, Chinese lubricants companies have realized the pressure brought by the decline in market demand. In the next few years, market demand will further tighten. Since capacity reduction is imperative, how to ensure the company's profitability and sustainable development under the new normal economy has become a common issue faced by lubricant companies and even China's manufacturing industry. In this regard, Great Wall Lubricants, which have achieved both market share and profitability continuously in the market adversity of 15 and 16 years, undoubtedly have their own unique experience.
To enjoy the warmth of spring in the winter of the market, you need to be fully prepared during the harvest season. When many companies are still immersed in the extensive profit growth brought about by the demand for blowout oil in the Chinese lube oil market, Sinopec Great Wall Lubricants has focused its development on hard work to build core products and layout high-end markets: 2013 In the year, 40 million tons of giant cranes known as the "world's first cranes" were formally delivered by Xugong Group Xuzhou Heavy Machinery Co., Ltd. When the world once again applauded the amazing achievements made by "Made in China," what many people do not know is that the "blood" of the "Chinese Hercules" flowing through the body is the wisdom of the Great Wall lubricants. “The special nature of the lubricant industry has determined that we can only become behind the scenes of various kinds of news behind the scenes.†Great Wall Lubricants R & D people talked about "but when the Great Wall lubricants products with high-tech oil tanker, spacecraft and other high-tech Carriers go to the world and even to space, and each of us will be proud to be part of the world's top lubricant companies."
In the next few years, market demand will further tighten the trend
The profound accumulation of technology and the successful creation of high-end brands allow Great Wall Lubricants to walk out of the path of supply-side reform under a new normal economy. “De-capacity is not a process in which China's industries are declining, but a metamorphosis that is going to exist.†Song Yunchang, Executive Director and General Manager of Sinopec Great Wall Lubricants, believes that the exit of a number of low-end companies will allow quality companies to have more Good development space, so whether it is the internal development trend of the lubricant industry or the external needs of the industrial industry, will allow the lubricant industry to further advance the high-quality, quality. Supply-side reform is not a multiple-choice question about "whether or not", but a question and answer question as to how to reform and how to go high-end.
Holding the Market's "Bone Nose" Road to the Pioneer of Supply-side Reform
In August 2016, Mercedes-Benz's three-year tender for lubricant service providers was on an international scale. In this industry-wide global tendering project called “The World's Top Quality Lubricant Test Stone,†the rigorous Germans threw their olive branch to Chinese companies for the first time: Great Wall Lubricants, the flag of the Chinese lubricant industry, will once again be It competes with many international lubricant brands on the same stage.
“Being able to get an initiative invitation from Mercedes-Benz indicates that China Lubricants has the strength to impact the high-end markets in Europe and America. The bidding project will also become an important milestone in the development of China's lubricant industry. Industry analysts believe that This year, Great Wall Lubricants' finalist, not only affirms the quality of Great Wall Lubricants, but also highly praised the "Tech + Market" model in the industry.
If supply-side reform is a difficult problem that Chinese manufacturing companies cannot avoid, then the “technology + market†model of Great Wall Lubricants is undoubtedly the “golden key†for solving this problem: as early as 2012, for better In response to the future development trend of the lubricants market, Great Wall Lubricants has boldly broken the traditional model of R&D and sales first, allowing R&D personnel to go out of the lab and sales staff to form a project team and go to the core customers to do R&D. Through this brand-new model, Great Wall Lubricants successively cooperated with Toyota, Beiqi and other companies to form a joint laboratories, and targeted development of lubricating oil products was carried out during the development stage of new machinery. Facts have proven that the advanced business model has brought about a significant increase in epoch-making products and customer satisfaction. The emergence of new products such as AP gear oil and a long-life 100,000 km long oil change cycle has changed the industry landscape. Great Wall Lubricating Oil has also become the only lubricant oil company in this round of “Market Winter†in which customers' satisfaction has risen against the trend.
If you want to become a pioneer in the market, you must become the pioneer of reform! After the success of the "technology + market" model, Great Wall Lubricants has once again turned its attention to the more cutting-edge "Internet +" field: actively establishing an online service support system, Build a logistics network platform and let Great Wall Lubricant's service system go to users. Today, Great Wall Lubricant, which has the largest customer service center in the industry and the most mature e-commerce platform, has created the most comprehensive Internet+ service ecosystem in the lube industry.
Great Wall Lubricants Sees More Frontier “Internet Plusâ€
When traditional enterprises are still selling products to customers, Great Wall Lubricants has gone to the laboratories of key industrial users to tailor new products for high-end users. When traditional enterprises are still confined to offline sales and service channels, Great Wall Lubrication The oil has already completed the ecological layout of the line early on. Great Wall Lubricants uses their own actions to explain that as long as the reforms are positive, supply-side companies can walk in front of the market and hold the market's “noseâ€. Today, the Great Wall Lubricant, which firmly grasps the market's initiative, is looking into a new blue ocean.
The brave man's game needs reform to be more new to the Blue Ocean
If, before the declining demand in the domestic market, it is a wise game, then the blue ocean that conquers the international market is a game for the brave. In this "game", Great Wall Lubricant has apparently been a skilled "player". As early as 2003, Great Wall Lubricants went overseas through cooperation with companies such as China Shipping and began an international distribution. In 2011, in order to further open up the international market, Great Wall Lubricants invested in Singapore to establish the first overseas production plant for Chinese lubricants. The establishment of an overseas factory in Singapore, where the labor cost is relatively high, but has the unique industry and trade foundation in the world's third largest oil refining center, is evident in the ambitions of Great Wall lubricants' overseas deployment.
In recent years, with the development of the national “One Belt and One Road†development strategy, more and more Chinese machinery manufacturing and engineering enterprises have begun to move toward the world, and they have become an indispensable “industrial blood†in heavy machinery, logistics, and engineering projects. Great Wall Lubricant also shoulders the heavy responsibility of developing international markets together with these companies. In the ocean, every two Chinese tankers with more than 300,000 tons of oil have one product using Great Wall Lubricants. With the expansion of the shipping market, Great Wall Lubricants has established service outlets in 17 important ports in the world; on land Great Wall Lubricants provides high-quality lube products for overseas projects of more than 50 Chinese-funded enterprises such as China Railway Construction, China Tunnel, China Road and Bridge, and Harbin Power to ensure the smooth completion of these projects and also prove to the world that China's lubrication The strength of oil companies.
"Chinese companies must have the strength to go global, but they must also have the courage. We are a business card made in China. The rise of the country is our most solid backing." Talking about the overseas development of Great Wall Lubricating Oil, Song Yunchang has a lot of emotion. Compared with the overseas path of Chinese companies, to truly complete the supply-side reform under the new normal of the economy, there is no doubt that greater courage and wisdom are needed. Today, China's supply-side companies have come to the crossroads of reform: Whoever can grasp the market initiative through active reforms will be able to embark on the fast track of development in the new era. As the forerunner of supply-side reform, Great Wall Lubricant's reform has also provided useful lessons for its counterparts.
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