LED, once the sunrise industry, attracted countless capitals to come to the Nuggets; LED, once smothered the particularly fierce industry, so that many companies fell illly because of their inability to resist. In 2015, the price war started by Foshan Lighting, Mulinsen and other industry leaders, the price of LED products fell to freezing point, and the profit margin of products was sharply compressed. In order to seize the market, many LEs on April 4, one of China's annual traditional festivals is clear. Yesterday, it was also the day when many Chinese worshipped their ancestors. It was also the main activity of the day to sweep graves, hang mountains and set off firecrackers. Taking this opportunity, Xiao Bian is here to give everyone a generalization of the origin of our Ching Ming Festival. According to legend, during the Spring and Autumn Period, Jin Gongzi’s ears were in exile in order to escape persecution. On the way to exile, in an uninhabited place, tired and hungry, no longer able to stand up. I couldn’t find a bit of food when I was looking for a long time. When everyone was anxious, I went to the secluded place with the meson, cut a piece of meat from my thigh, and cooked a bowl of broth for the son to drink. The heavy ear gradually recovered the spirit. When the heavy ear found that the meat was meson pushed from his leg, he was moved to tears. Nineteen years later, the heavy-eared monk was the monarch, which was Jin Wengong in history. After the throne, the public rewarded the hero who accompanied him in exile, but he forgot the meson. Many people twitched the meson and persuaded him to ask for a reward. However, Meson pushed the most to despise those who vie for reward. He did a good job of dressing up, and quietly went to Mianshan with his old mother. After Jin Wengong heard about it, he was ashamed and personally brought people to push me, but the meson pushed away from home to Mianshan. Mianshan Mountain is high-risk and densely wooded. It is easy to find two people. Some people offer it, and they burned Mianshan from three sides to force the meson to push. The fire burned all over Mianshan, but I didn't see the figure pushed by the meson. After the fire went out, people found that the meson carrying the old mother had been sitting under an old willow tree and died. Jin Wengong saw it and cried. When decorating, I found a piece of plaque from the tree hole, and wrote: "Cut the meat and cherish the heart, I hope that the Lord is always clear." In order to commemorate the meson push, Jin Wengong ordered the day to be a cold food festival. In the second year, Jin Wengong rated the ministers to pay homage to the mountain. He found that the old willow tree was dead and resurrected, and the old willow tree was given to Qingming Liu, and the world was known as the Qingming Festival. On the Qingming day, most of the LED people have been on holiday, some have already returned home to sacrifice their ancestors, while others have about three or five friends to go out for a green outing, of course, some also fight like the small series in the front line of work. Speaking of Ching Ming Festival and LED, there is not much overlap between the two. But as a day of traditional sacrifices, Xiao Bian also pays homage to those LED companies that have died. The deceased has been paralyzed, and the living will rest in peace! LED, once the sunrise industry, attracted countless capitals to come to the Nuggets; LED, once smashed the particularly fierce industry, so that many companies fell illly because of their inability to resist. In 2015, the price war started by Foshan Lighting, Mulinsen and other industry leaders, the price of LED products fell to freezing point, and the profit margin of products was sharply compressed. In order to seize the market, many LED companies have been involved in this market share battle, and the LED industry has been raging for a time. Many LED companies have been plagued by this war, and many companies have lost their chances of survival. According to incomplete statistics, in 2015 alone more than 4,000 LED companies closed down. After entering 2016, the LED industry is picking up, but many companies are still drowning in the wave of previous developments in the industry. Today, we will go to cherish the memory of those LED companies that have contributed to the industry since 2016, but have fallen. 1. Philips Lighting Shenzhen factory closed behind: transformation choices On May 31, 2016, Philips Lighting Shenzhen Factory Philips Home Lighting Manufacturing (Shenzhen) Co., Ltd. issued a notice on the decision to dissolve the company in advance, causing the industry to be in turmoil. As the world's leading lighting brand, every move of Philips Lighting has attracted much attention. The closure of the Shenzhen factory has also caused industry insiders to worry about China's manufacturing industry. 2, Shenzhen, a power company owed a million bankruptcy on June 23, 2016, according to industry sources, a power supplier in Shenzhen suspected that due to arrears of supplier payments, and suppliers pulled banners to protest. When the news came out, it caused a hot discussion in the industry. It is reported that the power supply factory mainly produces power adapters and charger transformers for household appliances, mobile phones, LED lights, power tools, etc. The main customers are BDCI, TTI, Sanmina-SCI, Songxia, Samsung, LG, Huawei, HP. Etc., and has been rated as a credible enterprise, the most potential brand and excellent suppliers, etc., now fall into this predicament can not help but attract people. 3, LED e-commerce black horse products a lighting collapse On July 10, 2016, a news in the lighting industry broke the circle of friends - Tmall over 100 million e-commerce black horse goods one lighting running. Pinyi Lighting was established in the context of the National Eleventh Five-Year Plan to promote semiconductor lighting projects in 2006. It is a well-known brand in the domestic LED lighting industry, dedicated to LED home lighting, LED commercial lighting and LED outdoor landscape lighting. The whole development process can be described as fast, from 10 million in 13 years to 60 million in 14 years, to more than 100 million in 15 years, and the sales of the double eleven in 2015 was 12.17 million, which shocked the whole illumination with a black horse. Industry! 4. Zhejiang Zhongzhou Optoelectronics Bankruptcy Reorganization On July 19, 2016, Lierda Technology Group Co., Ltd. announced that it announced the signing of the “Restructuring Investment Agreement†with the manager of Zhejiang Zhongzhou Optoelectronics Co., Ltd. The proposed 40 million acquisition has entered the court of bankruptcy reorganization of Zhejiang Zhongzhou Optoelectronics Co., Ltd. The author checked the information and found that Zhongzhou Optoelectronics registered capital of 66 million yuan, with a total investment of more than 400 million yuan. Compared with the two, the company's assets have shrunk severely. 5, Zhongshan Tongji Technology Lighting Closed Liquidation On July 20, 2016, Zhongshan Tongji Technology Lighting Co., Ltd. posted an announcement, the content is: due to the poor management of our company, the board of directors decided to study: the company's property liquidation is now carried out, please ask each supplier (Company) will come to our company to handle the transaction accounting from July 20, 2016 to July 26, 2016. Our company refused to handle this business after the deadline. It is understood that Zhongshan Tongji Technology Lighting Co., Ltd. was established on May 25, 2006, and has been in full 10 years. On June 23, 2016, the address of the business site was changed to the 2nd and 2nd floors of the first floor of Building 1, No. 3, Fuqing 1st Road, Yongxing Industrial Zone, Henglan Town, Zhongshan City. 6. Ruigu Technology (Shenzhen) Co., Ltd. closed down On July 22, 2016, Ruigu Technology (Shenzhen) Co., Ltd. announced to all suppliers that due to the economic downturn in recent years, the manufacturing industry is in the midst of bankruptcy. Gu Technology (Shenzhen) Co., Ltd. is also in a state of turmoil, business difficulties, and bankruptcy. Here, Ruigu Technology (Shenzhen) Co., Ltd. and all members apologize to the suppliers. Ruigu Technology has long been in crisis. In 2014, Huawei became the world's number one communications power supplier with a market share of 24.7%. Due to the excessive dependence on Huawei, it does not pay attention to its own product innovation and is blindly pursuing enterprise transformation. 7, the light child lighting boss owed a salary, Edison lying on the gun on September 25, 2016 news, recently, the network has spread a few photos of employees gathered in Dongguan Edison to ask for hard-earned photos, a friend at the time The circle caused a hot discussion. Later, I learned that Qiu Huarong, the owner of Light Lighting (Shenzhen) Co., Ltd., ran back to Taiwan. Before leaving, he set up a new company with Edison's subsidiary, Lei Di Yang Lighting, and transferred all the customers to his daughter's name. After Qiu Huarong ran the road, the staff of the light child lighting went to Edison to seek justice. 8, 柒 点 lighting running on October 14, 2016, the circle of friends crazy, another lighting company running, shows that the landlord has posted an announcement from the online inquiry, Zhongshan City, the point lighting was established in 2008, its driving power The factory (Hetian Optoelectronics) has a scale of 3,000 square meters and has CE, CB, TUV, CCC, SAA, UL, EMC and other qualification certificates, which can strictly enforce the electrical industry standards of the world. The lighting production workshop has reached 2,800 square meters and employs 180 people. It has developed into a high-tech enterprise integrating R&D, production, sales and service. The lighting is mainly used for LED lights, and the price is very cheap. 9. Ford's loss is serious. Applying for bankruptcy just after New Year's Day in 2017. At 8:44 pm on January 4, Zhongshan Fujis Lighting Co., Ltd. (hereinafter referred to as Fortis) legal representative Wang Gongjie announced the Fortes in his personal WeChat circle. Due to various reasons, the loss was serious, and the insolvency was insolvent. I have applied to the court for bankruptcy and liquidation! I also said that I will not run the road without losing the link. The proceeds from the sale of all assets of the company are paid for the workers at the first time. As soon as this news came out, many people in the industry expressed their regrets, but at the same time they expressed their appreciation for Wang Gongjie’s own attitude towards the company’s bankruptcy. The lighting industry, who has the same industrial park as Ford, said that the size of the plant in Fortune has been shrinking since last year, but it is surprising that the news of the bankruptcy has come so quickly. According to a supplier who has worked for Ford, it is normal to delay the futures payment for half a year, and the lack of a capital chain may be one of the reasons for its rapid bankruptcy. 10. Liang Baijia is heavily in debt, and employees pull banners to discuss hard-earned money. Shortly after the New Year's Day in 2017, a lighting company in Shenzhen, Shenzhen Liangbaijia Electronic Technology Co., Ltd., came to bankruptcy. A person familiar with the matter disclosed the relevant photos, and a large number of employees gathered in the Liangbaijia factory, and pulled banners to show that Yan Xiaomin also gave me hard-earned money. In fact, Liang Baijia suffered from a capital chain break in June last year. However, under the active response of the company's boss Yan Xiaomin, it received joint support from several supply chain members and agents, and was also enrolled in Yunnan on July 22. Guoding Investment Co., Ltd., the two parties reorganized and established a joint venture company. I thought that with the power of capital, Liang Baijia might be able to make a comeback, but still can't escape the insolvency. Except for the Philips Shenzhen factory, most of the above-mentioned closed enterprises have one thing in common: triangular debt. The triangular debt is a Chinese characteristic, and the reason for its formation is mainly the mutual protection between the roles of each link. Raw material suppliers - supporting enterprises - application enterprises - distributors - customers in such a chain, as long as one of the links in the case of funding arrears, it may form a triangular bond in the industrial chain. Affected by factors such as the continuous downturn in the economy and the slowdown in the growth rate of the LED industry, the corporate debt environment is deteriorating. Many of the companies that have recently closed down must be dragged down by the triangular debts, and the accounts are all receivable. Receiving and paying but not paying, but companies often want to gamble again, continue to invest - output - backlog - arrears - re-investment - re-output - and then backlog - and then default, into a big In the vicious circle of production and small compensation for small losses. The order of trading is disordered, the settlement of discipline is slack, the concept of credit is weak, and the triangular debt is intensified. Its shadow now envelopes LED SMEs. The number of SMEs in China exceeds 20 million, creating 60% of the country's GDP, accounting for nearly 50% of the total tax revenue, providing more than 80% of urban employment jobs, but at the same time there are problems of high birth rate and mortality. According to statistics from Fortune magazine, the average life expectancy of US SMEs is less than seven years. It may not be long, but it is much better than the average of three to five years for Chinese SMEs (minimum data is 1.9 years). It is true that under the ever-changing market tide, the survival test faced by SMEs is obviously much more severe than that of large companies. But then again, any business is big and small. Whether it is possible to seize the opportunity of consumption upgrading and supply-side reform to achieve leap-forward development lies in the way of thinking. First of all, SMEs should start from the industrial chain and do not need to do it all at once. In addition, Chinese SMEs should not blindly enter the market of homogenization, and compete with large enterprises at the initial stage. To make. Entrepreneurs must be self-aware, starting from a less competitive market segment, starting with big companies and big brands that are easily overlooked, carefully planning for category breakthroughs, applying traditional or existing technologies to new carriers, and Gain the opportunity to grow bigger and stronger. Not only that, SMEs should also pay attention to brand building, do not regard the accumulation of wealth as the sole purpose of marketing, but with a flexible business strategy and the competitiveness of the needles, do not imitate, do not follow suit, create their own brand. Only in this way, small players can compete against big rivals, not eaten by big fish, and always have a place in the market.
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