Recently, the reporter conducted an exclusive interview with Yang Hanlin, Deputy General Manager of SAIC Fiat Powertrain Co., Ltd. (hereinafter referred to as “Shang Fei Hongâ€). During the interview, Yang Hanlin gave a detailed introduction to the current product structure of Shang Fei Hong and the company's future development plan. He also explained his views on the current state of industry IV preparations. In the process, Yang Hanlin’s affinity and pragmatism also left a deep impression on reporters.
It is clear that the progress of the State IV is expected to go beyond the wait-and-see period
From the time when the initial attention country IV was implemented to how it was implemented and how it was implemented, the industry’s discussions with the country IV also went through a shallow process. After undergoing the previous emissions upgrade, the gradual increase in emission standards has become a widely accepted fact in the industry.
"From the perspective of the company's product development and production, our country IV preparations are already in place. What we need to do now is to assist OEMs in managing the relevant announcements. For us, the preparations for implementation of the relevant country IV have been In accordance with the requirements of the state, it is now necessary to look at the strength of the National Executive State IV,†Yang Hanlin told reporters.
The atypical route that emerged when the country II was promoted to the country III had almost failed to make the country III fail. Therefore, the choice of the emission upgrade route is equally important.
“In the past, there have been national IV routes that do not use post-processing systems in the industry, indicating that there are various ideas and ideas in the industry in addition to the mainstream national IV technology routes to deal with the State IV. I think the national authorities should There is a clear line of implementation for the State IV, and only in this way can companies and users get out of the wait-and-see period faster.We know exactly what to do and not wait and see. This will be more conducive to the implementation and promotion of the State IV. If all manufacturers are to promote the implementation of State IV, it will be an opportunity for the industry to shorten the gap with foreign countries. The implementation is ambiguous and unclear. If a company fails to do so, there may be a phenomenon in economics that bad coins expel good coins. This is the case with the EGR route that occurred when the State III switched over,†Yang Hanlin said.
Regarding the timing of the current implementation of State IV, Yang Hanlin stated that the emergence of PM2.5 problems and the increasingly hazy weather in the capital have made the public and the industry have already prepared for the strict implementation of the State IV, especially in Beijing in 2013. The hazy weather of the time is a good opportunity for the National IV to implement a very good national mobilization. In the past, many people may feel that the upgrading of emission standards has no substantive relationship with their own lives. The emergence of PM2.5 and hazy weather has greatly changed the public's thinking. Therefore, the government's impetus to implement State IV should be smaller than that of State II or State III.
"If the government has a clear plan for promoting the implementation of State IV, the current resistance should be relatively small. From the standpoint of PetroChina and Sinopec now, I think it is also very positive. Now that we have the implementing country IV. The big environment, if China IV can be implemented in a very formal and smooth manner, is a very big benefit to us, and we will have more confidence to import higher-level products later. In terms of technology, There is no technical difficulty in the implementation of the country IV.Our current European and European products have also been mass-produced. In the first half of the year, we already had 200 units exported to Europe. Actually, we have products, technology, or support from OEMs and automakers. On the other hand, there is no major problem in the implementation of the State IV. Despite the bitterness of the State III, we still insisted on taking the road to comply with strict implementation of emission upgrades and did not do so. Any intention of quick success and instant benefit," Yang Hanlin said.
"Heavy, light, and medium" order to create a complete product line
The current product range of Shanghai Philippine Red is CURSOR, NEF, and F1. The product range covers 2.3 to 12.9 liters, maximum power from 71kW (96HP) to 353kW (480HP), and maximum torque from 240N.m to 2200N. · Each series of m can meet the power demand of heavy, medium and light commercial vehicles and construction machinery, ships and generator sets.
“Shangfeihong products include CURSOR13, CURSOR9, NEF4, NEF6, and F1C, among which NEF4 and NEF6 have not yet been mass-produced. In our plan, the F1C platform will be mass-produced after perfection. NEF series products actually have more Competitive products are just not scaled up yet, and the prospects after the formation of market size should be very good. The reason why the scale has not yet been formed is because our product development plan is to give priority to the development of heavy duty, followed by light, and only then It is medium-sized, this is also to meet the market development needs." Yang Hanlin introduced.
According to reports, CURSOR9 that has already been mass-produced is currently available in countries such as State III, State IV, Euro V, and Euro VI. CURSOR13 is first promoted on high-powered trucks that are based on Red, and the market is currently well-received. As a result, the complete series of heavy-duty machines from 9 to 13 litres of red in the Red has basically been formed. In addition, Shang Feihong performed very well on the lightweight F1C model in 2013.
“We are very interested in the passenger car industry, especially the 7-meter and 8-meter models. Many passenger car manufacturers are very interested in this model. Recently, we are also supporting a large number of external facilities. In the past two years, we have basically formed The heavy-duty and light-weight complete platform, the medium-sized machine lags slightly. Next, after we have completed the light machine platform, we will focus on NEF4 and NEF6. Actually it will return to the company when it was first established. "The goal of the station's all-around power solution provider's, I expect that from 2014 to 2015, we will be able to build a complete product line." Yang Hanlin said.
At the same time, he also said: "Now CURSOR9 basically covers most of domestic CURSOR11's product requirements. From a lightweight point of view, the use of a highly enhanced engine with small displacement can actually cover large displacement models. Demand, and the economics of small-displacement models are better.In the production arrangement of CURSOR11, we mainly look at the needs of customers and the market.In terms of our process, CURSOR11 import does not require a lot of investment, our equipment The degree of flexibility is better, basically the market needs, we can quickly introduce CURSOR11 on the basis of CURSOR9.â€
Development Space Depends on Market Structural Adjustment
Referring to the future market conditions, Yang Hanlin said that the market conditions in the future will depend on the adjustment of the market structure. At present, the industry’s production capacity is in surplus. If the structure is adjusted to be based on advanced and more stringent emission standards, then some backward products will be eliminated and the industry structure will change accordingly. The size of the follow-up market will depend on the situation of structural adjustment. "I think the follow-up market space is still relatively large," he said.
“The sales target for 2013 is between 24,000 and 25,000 units. Our ultimate goal is to reach 100,000 units. From the development of recent years, it may take 4 to 5 years to complete this goal. After all, it is a new recruit in the industry. From the perspective of the industry's impact over the past few years, Shang Fei Hong is the first company that advocates extending the maintenance mileage to 30,000 kilometers. Our clean production process has also received a lot of manufacturers in the industry. Although we are only a new recruit, we can also promote the development of the industry in certain aspects," Yang Hanlin said.
Since its inception, Shang Fei Hong has been developing smoothly according to the established track. When talking about the next task, Yang Hanlin said: “Building the F1 platform and promoting CURSOR13 are the focus of our development in 2013. CURSOR9 has a long time of promotion, and we have accumulated some experience, so the corresponding period of CURSOR13 will be To shorten some, F1 is a more mature platform, and we put more energy on the construction of the service system.Our goal is to become the mainstream engine supplier in the industry, and I have confidence in the technological advancement of our products.I believe again In a few years we can do better."
To achieve such a goal, only reliable quality and leading technology are not enough. It is also important how to better connect with the market.
"Lastly, we and Yutong jointly promoted LCC. We actually found a ladder leading to the market. Then we will introduce some new policies in the after-sales service. As a newcomer to the industry, we have to do something different from others. Only by taking a different path can we maximize the market share. This is the price that we must pay for us to enter the market later," Yang Hanlin said.
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