At the end of the year and the end of the year, the top ten news from all walks of life came. I am not taking the liberty to choose the top ten news of Chinese cars in my mind for several years. This year is no exception.
From the Tencent network, the column published on January 2 this year was hammered: the 2014 China Auto Top Ten Forecast. The following are: First, the growth rate of domestic automobile production and sales decreased by about 5% to 10%. Second, the domestic imported auto market continued to adjust, and the sales growth continued to decline. Third, the mainstream car manufacturers of their own brands have begun to make strategic adjustments. Fourth, the pace of entry of new energy vehicles into the family has accelerated. 5. The market breakthrough of hybrid vehicles still needs to be in the coming year. Sixth, domestic “double-limit†cities continue to increase. 7. Cancellation of general official vehicles to promote the prevalence of car rental companies facing the unit. 8. The size of the used car market continues to expand. 9. Overcapacity in the car has become a reality from the potential. X. The auto media is facing difficulties and will undergo differentiation, restructuring and adjustment.
Looking back, in addition to the seventh article, the other nine predictions have become reality, and the predictions are basically reliable. Below is my top ten news of the 2014 China Auto in my mind.
First, China's automobile production and sales won the championship for six consecutive years.
Although the China Automobile Association's domestic automobile production and sales statistics will not come out until the middle of next month, it is expected that there will be no suspense in breaking through 23 million vehicles. This is the first time in six years since it replaced the United States as the largest country in automobile production and sales in 2009. The US car sales this year are expected to be 16.4 million units, approaching the peak of 17 million units, but there are still more than 6 million units in China.
Second, the domestic whirlwind of new energy vehicles.
In 2014, it was called the first year of new energy vehicles. First, it never paid much attention from top to bottom. Second, the sales of new energy vehicles increased from 20,000 in the previous year to 60,000 this year, an increase of 200%. However, there is also the problem of slamming up and blindly expanding investment.
Third, the car anti-dumping has ended.
From the second half of last year to this year's anti-dumping wave in the automotive sector, the momentum is huge, but the objections are also the most. The result was a big surprise. It only dealt with several imported auto parts price alliances and several domestic auto dealers, and it ended up in vain.
Fourth, the car brand management method has been revised.
Under the pressure of anti-monopoly, the "Automobile Brand Management Measures" that had been attacked for many years began to make substantive changes in 2014. The draft method has adjusted the relationship between auto manufacturers and auto dealers to protect the legitimate rights and interests of dealers. However, the most important brand authorization business model, although no longer called brand authorization, still adopts an authorized business model. This has made many interest groups that attack this approach disappointing.
5. The number of restricted purchases has increased to seven.
On the evening of December 29, Shenzhen City suddenly announced that it will implement automobile purchase restrictions and restrictions only from now on. In 2014, there were three cities in Hangzhou, Chengdu and Shenzhen joining the “double limitâ€, plus Beijing, Shanghai, Guangzhou and Guiyang. The number of cities implementing domestic restrictions on purchases increased to seven, and it is expected to continue to expand in 2015. .
Sixth, the price upside down caused the car dealers to lose a large area.
Due to the optimism about the 2014 auto market, automakers have set a higher production plan, and the market has not cooperated. In order to complete the sales targets issued by the manufacturers, many dealers are bidding at low prices, resulting in the price of the cars upside down and the losses are serious. The tension between automakers and auto dealers has not been seen for many years.
Seventh, the third round of car-making campaign began to rise.
Since the beginning of this year, many domestic IT companies have announced that they want to enter the automotive field and subvert the current car landscape. In the past decade or so, the third round of domestic automobile construction has been surging. However, some people have doubted that the first two rounds of car-making sports have already vanished, can the third-round car-making movement be successful?
8. The growth rate of imported automobiles has dropped significantly.
Domestically imported cars were very popular in the past few years, especially luxury cars. Under the influence of various factors, the actual sales volume of imported cars will increase by about 15% in 2014, and the growth rate will drop significantly. However, due to the high demand for market demand and oversupply, there has been a serious inventory backlog.
9. The share of self-owned brand cars continued to decline.
Since most of the independent brands are in the critical period of strategic transformation, the new and old products are not connected, resulting in a market share of 11 consecutive declines. Although the rebound in the last few months of this year, overall, the decline in the market share of self-owned brand passenger cars is a foregone conclusion, especially for self-owned brands. But the good news is that the market share of self-owned brand suv continues to increase.
X. The automotive media ecology has undergone tremendous changes.
With the advent of WeChat, the public number related to the WeChat platform and the car is in full swing. A group of newspaper auto editors have started their own businesses, and the domestic auto media is undergoing a major division, major restructuring and great turmoil.
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