This year, we are clearly aware that the pace of LED lighting development is accelerating, market demand is gradually expanding, and the proportion of LED products is gradually increasing. LED light strips, as a member of the subdivision category, are not as high-profile as the bulbs or ceiling lights, but they are one of the indispensable categories in the terminal market.
With the steady increase in the sales of LED lights in the terminal market and the fiercer competition, how to choose the agent brand has become a key issue for dealers.
Continued price cuts It is understood that the overall price of LED products in the first half of this year showed a downward trend, LED lights are no exception.
It can be seen from the spot check data of various cities that in the first half of this year, the price of the light strips in the terminal market showed different degrees of downward adjustment, ranging from 5-60, and the average number of downward adjustments was twice. Only a few LED strips have been maintained. The original price.
The LED light strip of Beijing Lexiang Lighting Appliance can account for 60% of the total product. The monthly sales volume is between 35-45 million. The price of the light strip has been lowered four times from the beginning of the year to the present, from the original 7-8 yuan per meter. Down to the current 4.5 yuan, the price cuts reached 50.
The continued decline in prices is one of the reasons for the increase in terminal sales, but it has also clearly opened the prices of high, medium and low-end products. The price reduction of high-end products is relatively small. For example, the price reduction of Philips and Auman lamps is maintained at around 5; the price reduction of mid-end products is relatively large, ranging from 20-60; the low-end products are low because of the price. The price cut will not exceed 20.
According to the reporter's understanding, the number of high-end products to cut prices is only half of the mid-end brands, and the number of low-end products is close to the mid-end products.
The significant price reduction and price reduction of the polarization made the LED light strip products gradually show a state of polarization, and the price and quality of the high-end and low-end products are far apart.
When the price of mid-end products and low-end products is getting closer, low-end products naturally face the fate of being eliminated.
The low-end products are generally cheaper and the quality is relatively poor. Most of them are small names that are not known. The high-end high-quality lamps produced by big brand companies use anti-static packaging, regular printed labels, high-quality flexible boards, etc., and the prices are relatively high, such as Philips, Auman, NVC, Panasonic and other brands.
The price difference between different brands is also very large. The average price of small brands is 5-10 yuan/meter. Relatively speaking, the prices of brands such as Op, NVC and other brands will be several times or even ten times higher than these small brands. Will float between 20-60 yuan / meter.
The head of Chengdu Jiehao Lighting, Leng Zhiping, told reporters that the wholesale price of the Auman 5050 lamp is 50 yuan per meter, and the price has been lowered by 3-4 this year. However, the high-end lamp belt after the price reduction is still the price of the ordinary lamp. Times. The cheap lamp strip is made of secondary plastic plus aluminum wire, which has certain safety hazards, and the high-quality lamp strip is made of copper wire and crystal material, which has high cost performance and good stability.
The mid-end products sold well a few days ago, the reporter visited the Chengdu Love Lights Lighting City on the sales of the lights.
Mr. Xia, who is engaged in landscape lighting projects, can be regarded as a frequent visitor to the lighting city. The number of times the lamp belt is purchased is also relatively large. When asked about the price of the most commonly bought lamp for Mr. Xia, Mr. Xia told reporters that the project would generally choose a lamp belt of about 10 yuan/meter. If it is a high-end occasion, it will buy high-end lights with customers' needs, such as Philips. , Auman, NVC and other brands. However, when buying high-end brands, there are fewer. In order to save costs and ensure relative quality, it is usually a medium-priced product.
12 On the one page, the rest of the content is displayed. From the perspective of the Beijing market, there are two types of LED lamps that are more popular. One is that the price is very low, and the average price is about 4.8 yuan per meter, accounting for 40% of all lamp sales. The species is a moderately priced product at a price of 9-13 yuan / meter.
Of course, the most ideal for consumers is to buy the quality of high-end products at the price of mid-range products. This requires big brands like Philips and NVC to take the lead in lowering prices.
According to the survey, the best-selling LED brands on the market currently include Jiasheng, Jingyuan, Aini, Changfang, Jingzheng, Hanyuan and Aidelang. The price of Jiasheng is about 10 yuan/meter, the price of Jingyuan is about 13 yuan/meter, the price of Lianhao is from 13-15 yuan/meter, and the price of rectangular is 13-14 yuan/meter per meter.
From these best-selling brands and prices, we can find that consumers still prefer mid-range products. The price of the best-selling LED light strips is generally between 9-15 yuan per meter. Light strips that are too high or too low will cause consumers to worry. The price is too low, consumers worry that there is no good goods, the quality is not good; the price is too high, consumers will carefully consider in order to save costs. Such as Philips' LED light strip, the price is more than 50 yuan, even if the quality is good, consumers will stay away from it.
According to the project wholesale, although the LED light strip is not the main product in many dealers' stores, basically, as long as it is in the LED store, there will be LED light strips, and there are also a few stores that are mainly LED lights. To the total product of 60.
Nowadays, the application range of the lamp strip is very wide, and it is easy to use and install. Whether it is the flexible board (FPC) or the hard strip (PCB), the sales volume is good, and the overall sales volume of the terminal market has been increasing.
With the improvement of people's quality of life, there is a different definition of aesthetics. The colorful LED strips have become the mainstream products for landscape lighting, and are very popular among designers and consumers, and their applications are becoming wider and wider.
According to the dealer, there are generally two types of people who buy LED lights, one is to do outdoor landscape lighting, and the other is privately bought for interior decoration. There are two main types of interior decoration, namely home decoration and commercial lighting. Commercial lighting is mainly used in various jewelry counters and cosmetic counters inside large shopping malls. Home decoration is mainly used on furniture, walls and even stairs.
The amount of LED light strips for interior decoration is relatively small, and the light strips whose colors are too bright will not be selected. Generally, some simple colors will be selected. The most typical is for the dark trough, instead of T4 and T5.
In general, LED lights are used more in outdoor landscape lighting, such as neon engineering, outdoor buildings, bridge profiles, cold lighting, street courtyards, etc. It is also often used in leisure venues to beautify the environment and create an atmosphere.
Since the light strip is mainly used for outdoor landscape engineering, it mainly takes engineering and wholesale channels. Most of them are purchased through engineering or purchased through design institutes and decoration companies.
LED strips have a wide range of applications, but the amount is not very large. It is not as common as bulbs and ceiling lamps. Therefore, many lighting stores do not have a lot of retail inventory. Dealers are in large orders. Transfer goods from the factory.
Matching sales is also one of the ways to sell LED lights. Engineers may need some LED strips when choosing other lamps, so dealers will have some LED lights to sell with other lamps.
Difficulties in the main promotion Although the price of LED lights has been decreasing and the sales volume has continued to rise, due to the low threshold of early lamp, many low-priced and inferior LED lights have flowed into the market, resulting in turbulence in the LED lamp market. There will be many difficulties.
First, there is a lack of brand. Nowadays, the brands on the market are varied, but the real brands are few. Many merchants get goods directly from the ancient town.
Second, quality and price issues. The lighting effect of the LED strips is very good, but some of the strips are always difficult to balance on the balance of price and quality. There are always consumers who complain about the quality of the strips, for example, for some reason, it is not bright or the waterproof effect is not good. And problems such as chromatic aberration.
Third, sales are not going up. Consumers prefer a cheaper light strip, but such light strips have lower profits and merchants are reluctant to get more. The price of high-end lights is also high, and sales are not going up.
Fourth, the LED light strip product update is relatively slow, and it sells well for those fixed products.
Fifth, insufficient stocks. Because the amount of light strips is not particularly large, there are only a few of the lights in some areas with stocks. Other businesses will temporarily pick up the goods from these businesses if needed, and there will be insufficient stocks when the peak season arrives.
However, some merchants believe that the promotion of LED strips is now much less difficult. When LEDs first came out, it was difficult to promote them because consumers didn't understand and the price was high. Now consumers' awareness has increased, and the difficulty of promotion is small.
The overall sales of LED lights have increased, which means that its application space is expanding. A new wave of price cuts has pushed LED lights to businesses at the crossroads of choice. It is wise to choose the LED light strip brand according to the needs of consumers.
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