Reveals the secret of sustainable development of Shandong Kehong Microwave Energy Co., Ltd.
The application of microwave energy is a new landscape that has become popular in China's food processing industry in recent years. As this advanced processing method has many advantages such as large heating capacity, strong bactericidal power, health-free pollution, and energy saving, the speed and quantity of popularization are presented. Encouraging results. Manufacturers of microwave energy equipment are also developing rapidly.
Shandong Kehong Microwave Energy Co., Ltd. is a high-tech enterprise specializing in the development and production of microwave energy application equipment. In the past ten years since its establishment, the company has been making steady progress and has now become a leader in the domestic industry. The new generation of KH brand 915MHz and 2450MHz manufactured by GMP, FDA and other international advanced standards, with more than 40 models and specifications of microwave energy application equipment, have also been applied to domestic and foreign food, pharmaceutical and chemical industry. And other industries.
However, the development of everything is not happy. At the same time, there were only three microwave energy equipment manufacturers that went to the market at the same time as Kehong. To this day, one family has died down and one is tepid. Only Shandong Kehong is still thriving and in full swing, showing a strong momentum of development.
According to general manager of Yan Haifeng, the company's production scale this year has doubled from the same period of last year, and last year the company's production scale doubled from the previous year. The reason is that in addition to the continuous increase in investment in production and the adoption of a series of high-efficiency new technologies and processes, the country’s increasingly stringent requirements for food safety work have also played an important role. It is expected that this favorable opportunity will enable Shandong Branch Hong to increase the scale of production and meet the needs of those food enterprises that are in urgent need of microwave energy equipment due to meeting relevant national standards. At the same time, it also expanded the influence of the “Hongke†brand in the same industry and market share.
To win market recognition, corporate image can not be ignored. Last year, a customer came to Jinan to purchase equipment. According to the custom, go to the relevant production companies first. Thanks to the rapid development of the company, the company's corporate appearance and production status immediately attracted customers, enabling Ke Hong to gain a large order without any effort. In fact, this is also a business strategy of Hongke. With the development of the enterprise, in addition to improving the welfare of employees and expanding the scale of production, it is also necessary to beautify the environment of the company and revitalize the image of the company.
In the case of Shandong Kehong's customers, especially large customers, there are not many “return customers†due to product performance and quality. Often one customer only purchased one device at first, but tasted the sweetness in use, coupled with the thoughtful service provided by Ke Hong at all times, giving the customer a sincere feeling of trust. When you need to add similar equipment for various reasons, you will naturally choose Kehong's products. In the customer list displayed to reporters by the sales department of Ke Hong, such customers account for almost 80% of the total. Some even use several of Koh Hong's production lines and dozens of equipment.
Of course, to allow users to favor their own products, first of all to ensure its superior performance and excellent quality. According to the technical personnel of Shandong Kehong, in recent years, the parts and components of their products have been transformed from the previous market procurement to the ordering of enterprises, especially to the purchase of brand-name parts and components manufacturers. This effectively guarantees product performance and quality stability. For example, an axial flow fan on Kehong microwave energy equipment was often misunderstood because the component was mixed and the quality of the part was previously purchased by the market. It was also easily misunderstood by customers. Now ordering brand-name products, quality and performance are guaranteed. Although the price is higher than the market, some quality accidents have been avoided and some troubles have been lessened. In general, the cost has been reduced.
At present, Shandong Branch Hong's microwave energy equipment has spread all over the country except Tibet, and the scope of application has also included non-oil-pressed (or oil-saving) instant noodles, noodles, rice noodles, soy products, beef jerky, minced meat and dried fish. , tea and other foods, as well as food additives, condiments, nutritional health products and agricultural and sideline products. In addition, it has also been applied to the special processing of some foods, such as the dehydration of vegetables and fruits, the expansion of foodstuffs, microwave vacuum extraction and extraction of Chinese herbal medicines, and the laboratories of research institutes.
Speaking of the prospects, a deputy chief of Kehong told reporters with full confidence that at the moment the country is advocating energy-saving and emission-reduction, and some companies that used to use coal, oil, and other pollution sources for pasteurization of energy will be restricted. This will undoubtedly make the microwave energy equipment with environmental protection advantages popular. Therefore, they will seize this favorable opportunity to make another big leap forward.
The application of microwave energy is a new landscape that has become popular in China's food processing industry in recent years. As this advanced processing method has many advantages such as large heating capacity, strong bactericidal power, health-free pollution, and energy saving, the speed and quantity of popularization are presented. Encouraging results. Manufacturers of microwave energy equipment are also developing rapidly.
Shandong Kehong Microwave Energy Co., Ltd. is a high-tech enterprise specializing in the development and production of microwave energy application equipment. In the past ten years since its establishment, the company has been making steady progress and has now become a leader in the domestic industry. The new generation of KH brand 915MHz and 2450MHz manufactured by GMP, FDA and other international advanced standards, with more than 40 models and specifications of microwave energy application equipment, have also been applied to domestic and foreign food, pharmaceutical and chemical industry. And other industries.
However, the development of everything is not happy. At the same time, there were only three microwave energy equipment manufacturers that went to the market at the same time as Kehong. To this day, one family has died down and one is tepid. Only Shandong Kehong is still thriving and in full swing, showing a strong momentum of development.
According to general manager of Yan Haifeng, the company's production scale this year has doubled from the same period of last year, and last year the company's production scale doubled from the previous year. The reason is that in addition to the continuous increase in investment in production and the adoption of a series of high-efficiency new technologies and processes, the country’s increasingly stringent requirements for food safety work have also played an important role. It is expected that this favorable opportunity will enable Shandong Branch Hong to increase the scale of production and meet the needs of those food enterprises that are in urgent need of microwave energy equipment due to meeting relevant national standards. At the same time, it also expanded the influence of the “Hongke†brand in the same industry and market share.
To win market recognition, corporate image can not be ignored. Last year, a customer came to Jinan to purchase equipment. According to the custom, go to the relevant production companies first. Thanks to the rapid development of the company, the company's corporate appearance and production status immediately attracted customers, enabling Ke Hong to gain a large order without any effort. In fact, this is also a business strategy of Hongke. With the development of the enterprise, in addition to improving the welfare of employees and expanding the scale of production, it is also necessary to beautify the environment of the company and revitalize the image of the company.
In the case of Shandong Kehong's customers, especially large customers, there are not many “return customers†due to product performance and quality. Often one customer only purchased one device at first, but tasted the sweetness in use, coupled with the thoughtful service provided by Ke Hong at all times, giving the customer a sincere feeling of trust. When you need to add similar equipment for various reasons, you will naturally choose Kehong's products. In the customer list displayed to reporters by the sales department of Ke Hong, such customers account for almost 80% of the total. Some even use several of Koh Hong's production lines and dozens of equipment.
Of course, to allow users to favor their own products, first of all to ensure its superior performance and excellent quality. According to the technical personnel of Shandong Kehong, in recent years, the parts and components of their products have been transformed from the previous market procurement to the ordering of enterprises, especially to the purchase of brand-name parts and components manufacturers. This effectively guarantees product performance and quality stability. For example, an axial flow fan on Kehong microwave energy equipment was often misunderstood because the component was mixed and the quality of the part was previously purchased by the market. It was also easily misunderstood by customers. Now ordering brand-name products, quality and performance are guaranteed. Although the price is higher than the market, some quality accidents have been avoided and some troubles have been lessened. In general, the cost has been reduced.
At present, Shandong Branch Hong's microwave energy equipment has spread all over the country except Tibet, and the scope of application has also included non-oil-pressed (or oil-saving) instant noodles, noodles, rice noodles, soy products, beef jerky, minced meat and dried fish. , tea and other foods, as well as food additives, condiments, nutritional health products and agricultural and sideline products. In addition, it has also been applied to the special processing of some foods, such as the dehydration of vegetables and fruits, the expansion of foodstuffs, microwave vacuum extraction and extraction of Chinese herbal medicines, and the laboratories of research institutes.
Speaking of the prospects, a deputy chief of Kehong told reporters with full confidence that at the moment the country is advocating energy-saving and emission-reduction, and some companies that used to use coal, oil, and other pollution sources for pasteurization of energy will be restricted. This will undoubtedly make the microwave energy equipment with environmental protection advantages popular. Therefore, they will seize this favorable opportunity to make another big leap forward.
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