On June 12, 2015, Hankook Tire announced in Shanghai that it had reached an aggregate of 100 million items in the Chinese market. This memorable benchmark figure has triggered the industry to dig deeper from its transformation from quantity to quality. The 100 million matching results are due to strict quality management, and this has earned Hankook Tire the recognition of various luxury car manufacturers such as luxury SUVs, high-end coupe and commercial vehicles .
Hankook heavy truck tires
Hankook Tire entered China in 1994 and established an office. In 1999-2005, it gradually opened up supporting markets for economical models; in 2008, it launched a high-end supporting strategy for the global market, both in terms of system and quantity. The supporting conditions of Thai tires have been fully improved and gradually began to be supported by Audi, BMW and Mercedes-Benz. Today, Hankook Tire has established a long-term and stable partnership with luxury brands. In 2014, it also added new models for the new BMW 4 Series, the new-generation MINI, and the new Mercedes-Benz C-Class. Not only that, Hankook Tire will also expand its business to the ultra-luxury sports car for the first time. Since 2015, it will officially provide support for the new Ford Mustang models and the new Porsche Macan models. On a global scale, in 2014, Hankook Tire supplied a total of 36 million original factory tires for 27 automobile manufacturers and 265 vehicle models, while China, as its most important overseas market, supported up to 14 million, shouldering the burden. Nearly 40% share... At present, Hankook Tire provides support for more than 20 vehicle manufacturers in China, including Shanghai Volkswagen, FAW-Volkswagen, FAW Audi, Nanjing Ford, and Beijing Hyundai.
However, behind the successful implementation of Hankook Tire's high-end supporting strategy, besides the support of key technologies such as Kontrol's core technology for product optimization and innovation, as well as continued R&D investment and other fundamental causes, it also benefits from a series of effective G.MES systems and other effective Technical supervision means. It is reported that the Global Manufacturing Execution System (G.MES) system was established in 2011 to assist Hankook Tire in the centralized and standardized centralized management and control of 23 production-related systems in seven global factories. Through the G.MES system, the production site information can be grasped in real time. Through kanban and other equipment, it can make the best job judgment decision, and provide the most direct help for quality supervision and production efficiency improvement. At present, the three major factories in Jiaxing, Huai'an, and Chongqing have successfully completed the construction of the second phase of the G.MES system. (The second phase of the construction is based on the first phase, and speeds up again to improve user convenience.) . Hankook Tire always adheres to the "Quality First" production concept, in addition to the ultimate control of production-related parameters, in order to meet the higher requirements of vehicle manufacturers from the perspective of consumers, including the construction of specialty stores and direct-operated stores. "Hankook Tire Service System" is also being upgraded across the board.
Therefore, the successful matching of Hankook Tire is not only a strategic cooperation with car companies, but also means a long-term effort to build quality and improve service levels. It is precisely this stringent quality management and excellent innovative products that won the trust of Hankook Tire's partners around the world. Following the success of Ventus S1 noble2 (H452) and other products that won the IF Design Award, Red Dot Design Award and other international awards, Hankook Tire has gained more recognition from the industry. The awards presented by the car companies are also highly rewarding: in 2011, Hankook Tire won the final prize in the 2012 and 2014 Volkswagen Supplier Awards, and was the only tire supplier among the winners; it was the first Korean to win the review of the Mercedes-Benz VDA. A-class auto parts supplier. In addition, Hankook Tire also won numerous heavyweight awards such as "Chrysler Perfect Quality Supplier Award 2013" and "Honda Excellence Award 2014 (North America)".
In the future, Hankook Tire will continue to cultivate high-end facilities in these two areas. On the one hand, through continuous R&D investment, technically control the product quality target with zero problem output rate; on the other hand, through efficient and comprehensive network construction, we strive to meet the needs of vehicle manufacturers and consumers on tires in service. The higher demand has gradually launched a full impact on Maserati, Ferrari, Bentley and other pioneers in the ultra-luxury sector.
DC 46" Tower Fan
Dragon Town Enterprises (Hong Kong) Limited , https://www.dragon-town.com