Recently, the Foton Motor Overseas Division held the "Futian Auto Angola Customer Symposium" in Luanda, the capital of Angola. This is the first time that Chinese automakers hold customer seminars in Angola. Through face-to-face conversations with users, Foton Motor has mastered the adaptability of its products in Angola and the special needs of customers, and has strengthened the relationship between the company and local consumers. What's more, Foton Motor has established a good image of Chinese auto companies overseas through this move and set an example for the sustainable and coordinated development of Chinese auto exports.
Since the establishment of diplomatic relations between China and Angola, Angola has become one of China’s major trading partners on the African continent and is gradually developing into a new hot spot for China’s auto exports. It is reported that in 2005, Foton Motor won the bid for the package project of the Angolan government. At that time, it created the highest record of 250 single-batch export heavy trucks and became the first Chinese commercial vehicle manufacturer to enter the Angola market. With reliable product quality, Foton Motor has established a long-term cooperative relationship with the local government and holds a considerable share of the government market. In addition, through its efforts at local distributors, it also has a considerable number of individual customers. Therefore, Foton Motor’s market share in Angola has been far ahead of Chinese automakers.
However, in the face of the large and tempting market in Angola and even Africa, the export of most Chinese automobile companies still remains in the normal trade mode. The volume of exports is small, and the scale has not been formed. Many enterprises have weak measures to improve the after-sales service system. All these have seriously affected the reputation of Chinese auto companies in this “golden marketâ€. From a long-term perspective, a perfect after-sales service system is the basis for a company’s survival in overseas markets. Therefore, Foton Motor pioneered the concept of “service creation value†in the overseas marketing process, and strived to turn the service into its own differentiated competitive advantage.
The Angola local government and the media attached great importance to this symposium. Local major media such as Angola’s National Radio and Angola’s national television have reported on this forum and have, to a certain extent, improved the local reputation and reputation of Chinese automotive products.
According to relevant person in charge of Futian Automotive Overseas Division, Foton Motors will use Angola as a breakthrough to comprehensively enhance the company's after-sales service capabilities in Africa; and as a leader in China’s own-brand auto companies, Foton Motor’s move will also drive China The automotive industry has improved its service capabilities in Africa.
According to the Foton Motor Project, by 2010, Foton Motor will export 200,000 vehicles overseas, accounting for about 25% of the total sales; among them, the African market will occupy a considerable proportion, and a perfect overseas market after-sales service will achieve this goal. Reliable protection.
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