Qingte Group, which special vehicles and automobile axles are the main products, is one of the major companies participating in the first stop of the “Qingdao City Autos to the Countrysideâ€. “We have learned through the automotive activities in the countryside that the rural market has great potential. Now we are thinking about how to adjust the product structure and carry out targeted research and development in order to make a difference in the rural market. The important significance is to open up a window for the expansion of our market thinking,†said the chairman of the group, Ji Aishi.
Reduced efficiency and sales will return to normal
The Qingte Group is a state-level auto parts export base company and has 10,000 special vehicles, 450,000 sets of axles for various light and medium-duty trucks and large-size passenger cars, 100,000 axles and 60,000 tons of castings. Since 2000, Qingte has maintained an annual growth rate of more than 20%. After the outbreak of the international financial crisis in the second half of last year, the group was significantly affected, production and sales experienced a sharp decline, and more than 300 employees were forced to conduct The product structure adjustment rotation or post. This situation is the first time in the development history of Qingte's reform and opening up.
Ji Aishi told reporters that in the face of the crisis, the Qingte Group had done two things: First, it strengthened its on-site management and made efforts to reduce costs and increase efficiency; first, it carried out the “caring for employees†activity and stabilized its workforce.
Since the second half of last year, Qingte has successively carried out activities such as "Party Democratization", repairing old waste, "saving electricity once, drinking a cup of water, and a drop of oil", and maximizing the scope of on-site maintenance, process optimization, and material transfer. cut costs. For example, the group's mechanical processing workshop re-processes the original scraps that are sent directly to the smelting process and then it is processed into small production gaskets, which can save an annual expenditure of 100,000 yuan; the procurement is changed from the individual workshops in the past to the unified bidding and procurement. The joint procurement of special materials can reduce procurement costs by 6 million yuan each year.
In the process of carrying out the “Caring for Employees†campaign, Qingte proposed that “retaining employees is to retain wealth, and retaining talent is to retain potentialâ€, insisting on “turning staff to wait for a post and not reducing staffâ€, and by increasing subsidies for special jobs and implementing rotation Waiting for posts, leadership and management personnel to reduce wages and other measures to effectively stabilize the workforce. The group also provided a large amount of funds, provided a shuttle bus for all its employees, installed air-conditioning and cable TV for staff quarters, and set up a “Love Fund†to help employees in need.
After these positive actions, the Qingte Group survived the most difficult moments smoothly. In February of this year, sales revenue reached 70% of its normal value, and it will reach normal levels in March. At that time, the 300 employees who had been waiting for work because of product structure adjustment had all been on the job. None of them were pushed into the community.
Extending the market is rooted in innovation
The distress is profound, the crisis is urging people to think. After earnestly trying to overcome the crisis in front of him, JIA Yoshi thinks about the future of the company with a deeper sense of urgency. “Not long ago, the national automobile industry adjustment and revitalization plan has already pointed out the direction for the development of Qingte. The plan proposes to support the expansion of the scale of backbone enterprises of auto parts and components, supports the independent innovation and technological transformation of enterprises, and supports the automobile manufacturers to accelerate the development of automobiles and zero Component export base construction, the next step we will focus on the three 'support' to speed up product upgrades and technological innovation, and further enhance the company's market competitiveness and anti-risk capabilities."
The recent participation in car-to-country activities reinforces Judge's judgment on the future direction of the company. He believes that for enterprises, cars can make domestic enterprises expand their sales in the process of stimulating domestic demand in the short term, and its far-reaching impact is to encourage companies to discover rural markets with great potential, and to expand and dominate the market in the shortest period of time. Market capacity. “In the past two years, Qingte specifically developed a sanitation vehicle centered on the construction of a new rural area. In the future, we will research and develop garbage trucks, mixer trucks, road sweepers, dump trucks and other products adapted to the rural market. To achieve this, the bottom line is that The company's ability to innovate and technology."
Recently, Qingte Group has proposed a development strategy to speed up structural adjustment, transformation and upgrading. It will firmly seize the opportunity of the country to introduce the automobile industry restructuring and revitalization plan and the relevant support policies introduced by provinces and cities, invest heavily in product upgrades, and Launched the construction of two national-level research institutes of Axle Research Institute and Special Automobile Research Institute, and cultivated new competitive advantages in high-end technologies. At the same time, the Group is planning to start construction of the second phase of the Qingte Industrial Park with an investment of 150 million yuan and the construction of special vehicles such as Chengdu and Shanxi, to improve product quality and production capacity, and to fully prepare for the market recovery.
"Next, we will carry out quality enhancement activities within the company and adopt the 'send out, please come in' approach. We will continue to increase training in employee science and technology knowledge, operation skills and other aspects, and at the same time improve the Qingte Group established at the end of last year. Postdoctoral scientific research station, to establish a more powerful platform for personnel training and technological innovation, to provide sufficient technical support for the future development of the special green." Ji Aishi said.
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